June 2021

The pandemic taught a valuable lesson as many businesses closed following the shelter-at-home directives by the authorities. While the health crisis was unprecedented, companies should have contingencies in place in case something similar happens in the future. Aside from a health crisis, businesses should also prepare for other types of emergencies. Preparation reduces the effects […]

The Pareto principle tells us that doing a few things well can bring success in the bulk of your results. But in leadership terms, what if the few exceptions could be critical people management situations gone wrong, leading to unexpected misfortune? Your company handbook probably covers what to do when the code of conduct is

How your products and services are sold relies on your marketing. With proper promotion, you can get your target audience to notice your brand and even have the chance to widen your reach. Choosing the right promotional tactics, what mediums to use, and how you communicate with your target market are meticulous processes, which, when

James Madison, one of America’s founding fathers and the 4th President country, may have said it best. If men were angels, we would need no laws. And it speaks a lot of truth. Who would need to put people in line if they follow the rules? Of course, that’s all wishful thinking. Not only are

They say that bad publicity is still publicity. However, in the time of social media, where every mistake is blown up and immortalized for everyone to see, is there a silver lining in being embroiled in a very public scandal? What It Means to be Cancelled Brands should pay attention to “cancel culture,” a concept