Mobile Application: Does It Affect How You Run Your Local Business?

man using his phone

Since we’re living in a digitalized world, almost every activity we have will usually involve technology or the Internet. In the last few years, nearly everyone in the world owns a smartphone. That is no surprise since smartphones are integral in how we live our daily lives. Whether it’s communication, learning necessary information, or documenting situations by taking photos and videos, there are near-endless uses to having a smartphone.

For the past few years, smartphones are known for one feature: connecting to the Internet while being easy to carry. Because of this feature, most individuals can easily access Facebook and other social media platforms without spending time sitting down on a laptop or computer.

By 2018, it’s known that 80% of total interaction on the Internet is from mobile devices, such as mobile phones, laptops, and tablets. By the next year, the number grew to 90%. With such a high number, it’s only rational that business owners switch to a mobile-friendly user interface.

However, the process of integrating a mobile-friendly interface to your site is easier said than done. That is especially true with industries that will rely on engagements from mobile devices. But surprisingly, only 50% of domains on the Internet are mobile-friendly.

Why Should You Mobilize Your Business?

It’s a common principle that all developers should follow: User and customer experience is key to a successful application or software. Having an exemplary user interface will usually reel in customers towards your site since most individuals want to get straight to the point.

Around ten years ago, most developers would say that websites should be geared towards standard internet browsers. But as several operating systems, such as the iOS and the Android, have been developed specifically for mobile devices, web developers will need to mobilize.

Essentially, you’re opening up your business to more possibilities with an excellent online presence. Being able to show the public that you’re willing to

It’s also important to note that having the edge over your competition will also play an advantage in increasing your engagements and conversion rates. In the local setting, there’s bound to be multiple local competitions. With most people being on their phone most of the time, having an online presence can give you a fair amount of advantages over other competitors. But since only 50% of the domains around the world are mobile-friendly, there’s a high chance that your competition might not have optimized their site for mobile devices just yet.

Another great way of getting an edge over your competitors is through digitalized marketing strategies. There might be some digital billboards and signs that you can take advantage of. Besides limiting yourself to the screen of mobile devices, outdoor digital advertising is an excellent way of marketing your products and services. That is an excellent way of getting publicity for your business while attracting foot traffic.

Mobilizing Your Domain

Keep It Concise and Simple

The content of your site should be in a format that is concise and easy-to-read and follows. Sometimes, content initially intended for desktop computers won’t translate well when it comes to mobile sites. You might need to hire developers who can easily curate content to fit nicely into mobile sites. That is especially true when it comes to landing pages.

Developers would suggest breaking content into “paragraphs” or chunks that most people can easily read. Sometimes this can be in the form of bullet points.

Include Media Queries

smartphoneHaving a responsive design can help ensure that your customers will have a personalized experience based on their personal preferences. That will help ensure that whatever your users want, they’ll see it during their visit to your site. It will also help get higher rankings for most search engines.

Simplify Forms

For some sites selling products to customers or restaurants with reservation functions, you must have simplified forms for mobile devices.

Remember, complicated sites with too many buttons and options are the real killers to websites and will only put off potential customers and clients. Most developers would suggest keeping your forms as close as possible to the top of the page makes it easier for most people to shop or consider options on your site.

Overall, mobilizing your domain might call for unconventional strategies. You don’t necessarily need to dumb your domain down by removing critical features for the sake of making it “simpler.” Still, it helps to have a concise and straightforward mobile-friendly site that most individuals can quickly scan through.

Although it might seem like you will need to invest in the development of your domain, it is a necessity if you want to increase your chances of having better engagements. In the long term, mobilizing your domain and having an online presence in applications can help your business effectively.

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